Todd Reed

Alternative engagement and wedding rings

Todd Reed has been creating his jewels around raw diamonds for the past fifteen years. "I use them because each stone has individual and unique characteristics. I’ve always felt this was a great alternative to the traditional diamond. When I started, the rough crystals were regarded as a material with no value but recently raw diamonds have taken center stage for their eco-friendly and artistic appeal."

Raw diamonds occur naturally in every country in the world and Todd has consistently been able to find the most unique rough diamonds. Even the Wall Street Journal has focused on these gems as a consumer trend and said in a recent article that featured Todd's work, "Industry observers say the uncut diamonds are being marketed to a subset of customers who increasingly want things that are both exclusive and subtle, conveying status only to people in the know."